Leigh Storey Personal Training
When we started working with Leigh she was already running an established business and a successful facebook page with loyal followers. Leigh uses her facebook page - Health, Happiness and Life to share lifestyle, health and diet advice however she didn’t feel like her current branding reflected that. Her old branding was slightly dated and in need of a spruce up.
Leigh was already running a space online when we started. Her page already had a strong identity, but she felt like she needed a proper comprehensive brand face to start running the business of her dreams. The fact that she was already posting to followers helped her identify a specific audience and ideal clientele to talk to. Her client of dreams was a female interested in making improvements to their health and wellbeing.
She wanted her brand to be warm and welcoming while also communicating a strong, bold personality. We worked together to create an inspiration board for the project and from there we were able to put together a colour palette for the brand.
We were drawn towards images incorporating on trend pinks with hints of rose gold. We felt these colours were perfect for Leighs target audience and to bring the brand back up to date.
Comments from Leigh - ''I Love working with Sophie, she just gets me! I couldn’t get over the fact I gave her the briefest of notes about what I wanted her to do, she then went away, did some research on my Facebook page, looked at my target audience and produced on paper exactly what I had going on in my head, but better, more detailed and more imaginative. Her attention to detail is second to none. I will never go anywhere else! Thank you Sophie.